New Opportunities launches Buy a Wheel campaign

One of New Opportunities’ annual campaigns benefiting Meals on Wheels clients is now underway! The fundraiser, “Buy a Wheel” for Meals on Wheels will run through the month of March 2013.

For the donation of a dollar, paper “wheels” will be offered for sale in retail stores, restaurants and banks throughout the Greater Waterbury and Danbury area. In exchange, the “wheel” which will list the donor’s name, will be hung for display at the location in which it was purchased. Each wheel has a UPC barcode on the back for easy tracking. All funds raised by an establishment will stay with the Meals on Wheels program in that business’s community. As an incentive to store employees, a pair of movie tickets or $25 Dunkin Donuts gift certificate is offered as a prize to the cashier who sells the most wheels.

Participating stores are recognized on the NOI website and in several newspapers for their efforts. Currently on board in the Greater Waterbury area:

• Adam’s (two locations)
• C-Town
• Dottie’s Diner (2 locations)
• LaBonne’s Market (3 locations)
• Monteiro’s
• New Morning
• Northville Market
• Thomaston Savings Bank (2 locations)
• Town Plot IGA
• Walsh’s Market

Interested business owners are asked to contact New Opportunities Meals On Wheels at (203) 757-7738; Nutrition [at] NewOpportunitiesInc [dot] org.